PPC Services for B2B
SysteMarketing provides PPC management services for B2B tech and SaaS companies that need predictable performance across search and social platforms. Our programs focus on efficiency, intent and measurable contribution to pipeline so your budget supports real opportunities, not surface metrics. Our PPC programs support broader paid media and demand generation strategies focused on pipeline growth.
Manufacturing • Field Service • Warehousing • Logistics • Energy • Automotive • Asset Intensive Operations
We manage PPC as a connected part of your demand strategy, helping you reach qualified buyers, capture in market demand and improve conversion rates across the funnel.
PPC Management for B2B Tech and SaaS
Our PPC approach is built for companies with long sales cycles, complex buying committees and niche audiences. Every campaign is structured for clarity, targeting precision and ongoing optimization. Our approach spans B2B PPC, SaaS PPC, and PPC for tech companies operating in competitive markets.
Search PPC
Capture active demand from buyers researching solutions in your category.
We build and manage Google Ads and Bing campaigns tailored for industry specific keywords and high intent traffic.
Includes:
- Keyword research mapped to buying stages
- Ad copy aligned with technical value propositions
- Conversion tracking and analytics
- Continuous optimization and experiment structure
Search campaigns are a core part of our B2B PPC services.
LinkedIn PPC
Reach your ICP directly on the platform where B2B decision makers spend time. This execution is delivered through our LinkedIn Ads management programs.
We build LinkedIn campaigns that target specific industries, roles and account lists.
Includes:
- Audience segmentation by industry, company size and role
- Offer and message development
- Retargeting programs
- Performance reporting
LinkedIn PPC is often combined with account based marketing for enterprise buyers.
Retargeting
Reconnect with prospects across search and social channels to guide them toward higher intent actions. Retargeting supports both lead generation and long cycle demand generation campaigns.
Includes:
- Website and content based retargeting
- Multi stage sequences
- Cross channel integrations
- Offer testing
How Our PPC Approach Supports B2B Growth
Focused on quality, not volume
We aim to generate opportunities, not impressions or broad traffic. This approach aligns closely with our B2B lead generation programs.
Optimized for long cycle evaluation
B2B buyers move slowly, so our PPC programs guide them through the full evaluation path.
Aligned with your sales team
Every campaign supports pipeline movement, not isolated channel metrics. PPC insights feed directly into CRM workflows and opportunity tracking.
Built for technical products
Experience with ERP, SaaS, workflow automation and industrial tech means your ads speak the language your buyers expect.
Clear reporting
You get visibility into cost per opportunity, funnel influence and revenue impact.
5.0 ⭐⭐⭐⭐⭐
"Their expertise in B2B digital marketing was outstanding."
Founder & CEO, IT Recruitment Company
5.0 ⭐⭐⭐⭐⭐
"Alex was amazing. He really helped us to go through the process of branding and marketing. Highly recommended."
Founder & CEO, AI Startup
5.0 ⭐⭐⭐⭐⭐
"I really like their approach."
CEO, Optimate
See how PPC contributes to real outcomes in our B2B tech case studies.
Improve PPC performance with a B2B focused approach
If you want PPC programs that support pipeline growth, reach the right decision makers and improve budget efficiency, our team is ready to help.
Oleksandr, Founder of SysteMarketing
If you are comparing options, review our full paid media services and pricing.