B2B Marketing and Demand Generation for Tech and SaaS Companies
Pipeline growth through strategy and paid media, delivered directly by a senior specialist with an agency-level process. We design and execute full-funnel demand generation programs for B2B tech and SaaS companies with long sales cycles.
Manufacturing • Field Service • Warehousing • Logistics • Energy • SaaS • Industrial Tech
Clear strategy, precise execution and continuous optimization
Marketing and demand generation for growing B2B tech companies
SysteMarketing partners with companies where each opportunity has meaningful revenue impact. Our work spans B2B demand generation, paid media, and lead generation systems built to support complex buying journeys.
We support organizations selling ERP, SaaS, workflow automation, industrial software and complex technical products. Our programs strengthen your go to market strategy, increase qualified opportunities and improve alignment across marketing, sales and operations.
Common challenges we help solve:
- You need a clear B2B marketing and demand generation strategy
- You want more qualified pipeline from paid media and organic channels
- You need stronger alignment between marketing, sales and product teams
- You want consistent campaign execution and better reporting
- Your CRM, content and paid channels need to work as one connected system
These challenges are typically addressed through a structured demand generation strategy, supported by PPC and CRM-connected lead generation.
Integrated marketing systems for B2B tech and SaaS
We bring together demand generation, paid media, PPC, content, and analytics into one coordinated system. Your entire buyer journey becomes structured, measurable and aligned to revenue goals. This allows you to scale pipeline predictably across regions, segments and product lines.
Core marketing services
Demand Generation
Full funnel programs designed for B2B tech companies with long sales cycles. Explore our Demand Generation services.
Paid Media
Google Ads, LinkedIn Ads and multi stage campaigns optimized for revenue impact through B2B paid media.
Lead Generation
Qualified lead acquisition for B2B tech, SaaS and enterprise solutions through structured lead generation programs.
B2B PPC Management
Precise performance management across Google, LinkedIn and Microsoft using B2B PPC services.
Content and SEO
Messaging, content programs and search visibility delivered through B2B content marketing and SEO services.
Consulting and Operations
Go to market strategy, CRM optimization and reporting delivered through B2B marketing consulting.
A structured method for building B2B marketing engines
Our approach evolves with your product roadmap, markets and sales process. Continuous refinement, new segment testing and expansion into ABM allow you to scale demand over time.
1. Diagnose
A targeted assessment of your funnel, positioning, budgets and performance to identify high impact opportunities.
2. Design
A clear B2B marketing and demand generation plan covering messaging, channels, campaigns and the next six to twelve months of execution.
3. Deploy
Campaign activation across search, social, content and automation to drive awareness, demand and qualified opportunities. This approach is often combined with account based marketing for high value enterprise opportunities.
4. Optimize and scale
Continuous improvement, testing and expansion into new segments, regions and value propositions.
Example: Global B2B Tech and Industrial SaaS Company
SysteMarketing supports a B2B tech and industrial software vendor operating across manufacturing, logistics and asset intensive industries.
What we run for this client:
- Full funnel demand generation and paid media
- PPC across Google, LinkedIn and Microsoft
- Account based marketing for enterprise buyers
- Content and SEO programs
- HubSpot nurturing, scoring and routing
- Webinars, gated assets and landing pages
- A B testing, UX optimization, GA4 and GTM
- Regional execution across US, Nordics, UK and DACH
Pipeline and performance improvements:
- Stronger pipeline from priority industries
- Higher conversion rates to sales accepted opportunities
- Lower cost per opportunity across channels
- Full visibility into the revenue contribution of each campaign
See more examples in our B2B marketing case studies.
Why B2B Tech Companies Choose SysteMarketing
Revenue aligned approach
We plan and report around opportunities, pipeline and revenue, not vanity metrics.
B2B tech and SaaS specialization
Deep experience across ERP, workflow automation, SaaS platforms and industrial technology.
Transparent communication
Simple dashboards, structured reviews and clear action plans for both marketing and sales.
Senior ownership
Strategy, structure and optimization are led by senior specialists.
System thinking
We build a connected marketing engine that scales with your team and product roadmap.
5.0 ⭐⭐⭐⭐⭐
"Their expertise in B2B digital marketing was outstanding."
Founder & CEO, IT Recruitment Company
5.0 ⭐⭐⭐⭐⭐
"Alex was amazing. He really helped us to go through the process of branding and marketing. Highly recommended."
Founder & CEO, AI Startup
5.0 ⭐⭐⭐⭐⭐
"I really like their approach."
CEO, Optimate
Start building a predictable marketing engine for your B2B tech or SaaS company
SysteMarketing helps B2B tech and SaaS organizations design and scale marketing systems that deliver consistent, qualified opportunities. If you want predictable pipeline growth, let’s talk.
Oleksandr, Founder of SysteMarketing
Learn how our B2B marketing services support predictable pipeline growth.
FAQ
What is a B2B demand generation agency?
A partner that creates awareness, builds demand, captures intent and converts it into qualified pipeline for companies that sell to other businesses.
Why hire an agency for demand generation?
You gain specialized skills, tools and strategy that improve measurable revenue outcomes.
When is the right time to bring in a demand generation partner?
When pipeline becomes inconsistent, internal bandwidth is limited or clarity across channels is missing.
What is demand generation?
A long term approach that creates awareness and intent among ideal buyers through education, positioning, nurturing and intent capture.
How do you measure demand generation success?
Pipeline created, sales qualified opportunities, cost per opportunity, funnel velocity, account engagement and return on paid media.
What is the difference between demand generation and lead generation?
Lead generation captures existing demand. Demand generation creates demand and increases the number of in market buyers.