Paid Social for B2B
SysteMarketing is a B2B paid social agency helping tech and SaaS companies reach decision makers through targeted social campaigns. We design paid social programs that build awareness, generate engagement and support pipeline creation across long and complex buying journeys, delivered as part of a broader paid media strategy and demand generation system.
Manufacturing • Field Service • Warehousing • Logistics • Energy • Automotive • Asset Intensive Operations
Our focus is on reaching the right roles, industries and accounts with messaging that aligns with real buyer needs and supports long cycle demand generation strategy.
Why paid social matters for B2B
B2B buyers spend time researching solutions on professional and social platforms long before they engage with sales. Paid social allows you to influence this process by staying visible and relevant throughout the evaluation cycle.
A strong paid social strategy helps you:
- Reach decision makers early in the buyer journey
- Build awareness within specific industries and roles
- Reinforce messaging across multiple touchpoints
- Support demand generation and lead nurturing
- Improve performance of downstream PPC and retargeting
- Strengthen account engagement over time
Paid social works best when it is part of a broader demand generation system and coordinated with PPC programs.
Who we support
Our paid social programs are designed for:
- B2B tech companies selling complex solutions
- SaaS products targeting mid market or enterprise buyers
- Companies running account based marketing programs
- Organizations expanding into new regions or verticals
- Teams that need better visibility into campaign performance
These environments require precise targeting, consistent messaging and clear measurement, often alongside account based marketing and B2B PPC.
Paid social channels we manage
We focus on platforms that consistently perform in B2B environments.
LinkedIn advertising
The primary platform for B2B paid social.
- Role, industry and company targeting
- Account based and list based campaigns
- Awareness, engagement and lead focused formats
- Retargeting by content interaction and site behavior
Supplementary social platforms
Used selectively based on audience behavior and campaign goals.
- Social retargeting to reinforce messaging
- Awareness campaigns supporting demand generation
- Funnel specific creative and offers
These channels are typically used to reinforce demand generation campaigns and support lead generation across longer evaluation cycles.
How our paid social programs are structured
Each program follows a clear, repeatable framework:
- ICP and audience definition
- Buying committee and role mapping
- Messaging aligned with buyer pains and use cases
- Campaign planning by funnel stage
- Creative aligned with awareness or intent
- Continuous testing and optimization
- Reporting focused on pipeline contribution
This structure ensures paid social works in alignment with ABM programs, PPC execution and CRM based nurturing.
Results companies typically see
Teams partnering with SysteMarketing experience:
- Stronger engagement from target roles
- Increased visibility within strategic accounts
- Improved performance of retargeting and PPC
- Better conversion from social assisted journeys
- Clear insight into which campaigns influence pipeline
- More consistent contribution to opportunity creation
Why choose SysteMarketing for B2B paid social
Experience with technical and enterprise buyers
We understand how decision makers consume information on social platforms.
Account focused execution
Paid social aligned with account based marketing and demand generation strategies.
Revenue oriented measurement
Performance evaluated by pipeline influence, not likes or impressions.
Senior led programs
Campaigns planned and optimized by experienced specialists.
5.0 ⭐⭐⭐⭐⭐
"Their expertise in B2B digital marketing was outstanding."
Founder & CEO, IT Recruitment Company
5.0 ⭐⭐⭐⭐⭐
"Alex was amazing. He really helped us to go through the process of branding and marketing. Highly recommended."
Founder & CEO, AI Startup
5.0 ⭐⭐⭐⭐⭐
"I really like their approach."
CEO, Optimate
See how paid social supports pipeline outcomes in our B2B tech case studies.
Start improving paid social performance
If you want paid social campaigns that reach decision makers and support predictable pipeline growth, we can help. You can also explore our broader paid media services or review pricing options.
Oleksandr, Founder of SysteMarketing