Paid Media for B2B
SysteMarketing provides paid media programs built for B2B tech and SaaS companies that need predictable growth across search, social and programmatic channels. Our approach connects channel strategy, creative, targeting and measurement into one coordinated system designed to lift qualified pipeline and revenue outcomes. Our paid media execution works as part of a broader demand generation system designed to influence pipeline and revenue.
Manufacturing • Field Service • Warehousing • Logistics • Energy • Automotive • Asset Intensive Operations
Paid media is managed with a clear focus on efficiency and intent, helping you reach the right buyers at the right time while building long term demand.
Paid Media Services for B2B Tech and SaaS
We plan, launch and optimize paid media programs that support complex buying journeys, niche audiences and high value sales cycles. These programs support B2B demand generation, lead generation, and full-funnel acquisition across long sales cycles.
Search Advertising
Target buyers with high intent using campaigns built for accuracy, relevance and conversion.
We structure and optimize search programs across Google Ads and Bing Ads to capture demand from decision makers researching solutions in your category.
Includes:
- Keyword planning based on buying intent
- Campaign structure and ad copy
- Conversion tracking and analytics
- Continuous optimization and testing
This service is part of our B2B PPC management offering.
Paid Social
Reach and influence your ICP on channels where they learn, research and evaluate new ideas.
Our paid social campaigns help you increase awareness, build authority and drive engagement among the exact industries and roles you serve.
Includes:
- LinkedIn ads for B2B targeting
- Retargeting by industry, company list and role
- Creative and messaging development
- Funnel based audience segmentation
LinkedIn is the core channel within our LinkedIn Ads management programs.
Programmatic and Display
Expand reach into curated audiences using targeted placements that support awareness, remarketing and long cycle nurturing. Programmatic is typically used to support digital advertising and long-cycle nurturing.
We run programmatic and display to keep your message visible during the evaluation process.
Includes:
- Intent based audience targeting
- Remarketing setup
- Creative development
- Brand awareness measurement
Integrated Paid Media Approach
Paid media works best when connected to the rest of your B2B marketing strategy.
We align channel budgets, messaging, content and funnel stages to move buyers from first touch to sales readiness.
Our approach includes:
- Unified planning across search, social and display
- Audience development and segmentation
- Messaging aligned with ICP and buying committees
- Continuous experimentation and learning
- Clear reporting tied to pipeline and revenue
This integrated approach is especially effective for account based marketing and enterprise sales motions.
What B2B Companies Gain From Paid Media With SysteMarketing
Targeted reach among real decision makers
We use industry, technology, role and account based filters to reach buyers who fit your ICP.
Consistent pipeline contribution
Each program is measured against qualified opportunities and influence across the funnel. Paid media performance is measured alongside lead generation performance and opportunity creation.
Clear budget efficiency
Budgets are allocated based on expected impact, funnel stage and performance data.
Specialization in B2B tech
Experience with ERP, workflow automation, SaaS and industrial tech ensures our campaigns speak to technical and operational audiences.
Senior level execution
Your account is planned and managed by specialists who understand B2B acquisition models and long sales cycles.
5.0 ⭐⭐⭐⭐⭐
"Their expertise in B2B digital marketing was outstanding."
Founder & CEO, IT Recruitment Company
5.0 ⭐⭐⭐⭐⭐
"Alex was amazing. He really helped us to go through the process of branding and marketing. Highly recommended."
Founder & CEO, AI Startup
5.0 ⭐⭐⭐⭐⭐
"I really like their approach."
CEO, Optimate
See how these programs perform in real environments in our B2B tech case studies.
Start improving paid media performance
SysteMarketing helps B2B tech and SaaS companies run paid media programs built for predictable growth, stronger conversions and measurable revenue impact. If you want to improve efficiency, reach qualified buyers and scale pipeline with confidence, we are ready to help.
Oleksandr, Founder of SysteMarketing
If you are evaluating broader support, explore our B2B marketing services and pricing options.