Demand Generation services
for B2B Tech Companies
Scalable pipeline programs for B2B tech and SaaS, delivered by a senior specialist with agency level support. Our work spans B2B demand generation, SaaS demand generation, and account based marketing for complex buying committees.
Manufacturing • Field Service • Warehousing • Logistics • Energy • Automotive • Asset Intensive Operations
Clear strategy, precise execution and constant optimization to grow pipeline and revenue.
Demand generation for growing B2B tech companies
SysteMarketing partners with B2B tech companies that operate in long sales cycles, sell technical products and compete in global markets. We design, execute and optimize demand generation programs that create awareness, educate buyers and increase sales ready opportunities. Each opportunity carries meaningful revenue impact, so the demand generation approach must be precise, predictable and aligned with sales. We design, execute and optimize demand generation programs that create awareness, educate buyers and increase sales ready opportunities.
Common challenges we help solve:
- You want a structured B2B demand generation program tailored to technical buying journeys
- You need more sales ready opportunities from targeted multi channel campaigns
- You want clearer alignment between marketing, sales and operations
- You need content, CRM and paid media to function as one connected system
- You are ready to invest in long term, scalable pipeline growth
These challenges are addressed through a structured demand generation strategy, supported by paid media and CRM-connected lead generation systems.
Integrated demand generation and paid media for B2B tech
As a demand generation agency focused on B2B tech, we plan and execute paid media, PPC, and demand capture as one system. Targets, channels and reporting work together, not in disconnected silos. This structure allows your team to influence opportunities, pipeline and revenue with full clarity.
Demand Generation Systems Built for Technical Buyers
We structure the entire buyer journey, from first touch to sales qualified opportunity, using a repeatable framework.
- Ideal customer profile and buying committee definition
- Messaging that speaks to real industry pains and technical requirements
- Funnel aligned campaigns and content themes
- Lead nurturing, routing and scoring inside your CRM
- Sales enablement and continuous feedback loops
These systems are designed to support B2B demand generation and SaaS demand generation across long sales cycles.
Paid Media for Complex B2B Funnels
Our team runs paid media programs designed for companies with multi step sales cycles and technical solutions. As a B2B paid media and demand gen agency, we focus on revenue outcomes, not surface metrics.
- Google Ads, LinkedIn Ads, Microsoft Ads
- Multi stage campaign structures
- Retargeting by industry, segment and role
- Budget planning and forecasting
- Optimization guided by pipeline influence and opportunity creation
Our paid media execution includes B2B PPC, Google Ads, and LinkedIn Ads for enterprise buyers.
A proven method for building demand generation engines
Our approach evolves with your product roadmap, markets and sales process. Continuous refinement, new segment testing and expansion into ABM allow you to scale demand over time.
1. Diagnose
A focused assessment of your funnel, campaigns, positioning and data to identify the highest impact opportunities.
2. Design
A clear B2B demand generation strategy covering offers, creative angles, audiences and channel mix for the next six to twelve months. This phase often includes account based marketing planning for high value accounts.
3. Deploy
Implementation of campaigns, nurture flows, retargeting and tracking to activate both demand creation and demand capture.
4. Optimize and expand
Continuous refinement, new segment testing and expansion into ABM or new value propositions.
Example: ERP Consulting and Application Builder Software Company
SysteMarketing supports an ERP consulting and application builder operating across manufacturing, logistics, service and asset intensive industries.
What we run for this client:
- Full funnel demand generation programs
- PPC on Google, LinkedIn and Microsoft
- Budget and performance management across US, Nordics, UK and DACH
- ABM for enterprise ERP accounts
- HubSpot workflows, nurturing, scoring and routing
- Webinars, gated content, case studies and landing pages
- A B testing, UX optimization, GA4 and GTM
- Product marketing support for ERP integrated and low code solutions
- Vendor management across SEO, design and development partners
Pipeline and performance outcomes
- Stronger pipeline from strategic industries and regions
- Higher conversion to sales accepted opportunities
- More efficient ad spend across channels and audiences
- Full visibility into the revenue impact of each campaign and offer
See how this approach works in practice in our B2B tech case studies.
Why B2B Tech Companies Choose SysteMarketing
Revenue aligned approach
We plan and report around opportunities, pipeline and revenue influence.
Specialization in B2B tech
Our experience spans ERP, workflow automation, industrial software, low code platforms and other technical solutions. We also support companies through B2B marketing services beyond demand generation.
Senior ownership
Strategy, campaign structure and optimization are handled by senior specialists with experience in complex B2B deals.
Transparent communication
Clear dashboards, structured reviews and simple next steps for both marketing and sales leaders.
System thinking
We build a repeatable demand generation system that supports your team and product roadmap.
5.0 ⭐⭐⭐⭐⭐
"Their expertise in B2B digital marketing was outstanding."
Founder & CEO, IT Recruitment Company
5.0 ⭐⭐⭐⭐⭐
"Alex was amazing. He really helped us to go through the process of branding and marketing. Highly recommended."
Founder & CEO, AI Startup
5.0 ⭐⭐⭐⭐⭐
"I really like their approach."
CEO, Optimate
Start building a demand generation engine for your B2B tech company
SysteMarketing helps B2B tech companies design and scale demand generation systems that produce consistent, high quality opportunities. If you want predictable pipeline growth, let’s talk.
Oleksandr, Founder of SysteMarketing
If you are exploring a broader engagement, review our B2B marketing services and pricing options.
FAQ
What is a B2B demand generation agency?
A partner that creates awareness, builds demand, captures intent and converts it into qualified pipeline for companies that sell to other businesses.
Why hire an agency for demand generation?
You gain specialized skills, tools and strategy that improve measurable revenue outcomes.
When is the right time to bring in a demand generation partner?
When pipeline becomes inconsistent, internal bandwidth is limited or clarity across channels is missing.
What is demand generation?
A long term approach that creates awareness and intent among ideal buyers through education, positioning, nurturing and intent capture.
How do you measure demand generation success?
Pipeline created, sales qualified opportunities, cost per opportunity, funnel velocity, account engagement and return on paid media.
What is the difference between demand generation and lead generation?
Lead generation captures existing demand. Demand generation creates demand and increases the number of in market buyers.