PPC for SaaS
SysteMarketing is a SaaS PPC agency helping subscription based companies scale acquisition through intent driven PPC campaigns. We design and manage PPC programs that support demo requests, trial signups and qualified pipeline while keeping acquisition costs under control. These programs operate within a broader PPC framework and paid media strategy designed to support SaaS growth.
Manufacturing • Field Service • Warehousing • Logistics • Energy • Automotive • Asset Intensive Operations
Our approach aligns paid search, paid social and retargeting with the full SaaS customer journey and demand generation strategy.
Why PPC is critical for SaaS growth
SaaS buyers research solutions extensively before taking action.
PPC allows SaaS companies to capture this demand at the moment of intent and guide prospects toward meaningful conversion points.
A strong SaaS PPC program helps you:
- Capture high intent searches from ready to evaluate buyers
- Improve demo and trial conversion rates
- Support long evaluation and approval cycles
- Scale acquisition predictably across regions
- Control costs through structured targeting
- Connect ad spend to pipeline and ARR impact
PPC is most effective when aligned with SaaS demand generation and lifecycle automation.
Who we support
Our SaaS PPC services are built for:
- B2B SaaS companies selling to mid market or enterprise
- Products with demo based or sales assisted acquisition
- SaaS platforms with complex value propositions
- Vertical SaaS products targeting specific industries
- Companies expanding into new markets
- Teams that need scalable acquisition systems
These SaaS teams often combine PPC with lead generation programs to accelerate pipeline creation.
What our SaaS PPC services include
Each SaaS PPC program is structured around intent, funnel stage and product model.
Keyword and intent research
Mapping searches to trial, demo and evaluation behavior.
Campaign structure and scaling
Clear account structures that support growth without wasted spend.
Ad copy and value messaging
Positioning focused on outcomes, use cases and differentiation.
Landing page alignment
Ensuring message consistency and clear conversion paths.
Retargeting and lifecycle support
Guiding prospects through evaluation and activation.
Conversion tracking and analytics
Tracking demos, trials and pipeline contribution.
Continuous optimization
Testing ads, audiences and budgets to improve efficiency.
These services are delivered as part of our B2B PPC management framework.
Channels we use
Our SaaS PPC programs typically include:
- Google Ads for high intent demand capture
- Microsoft Ads for incremental reach and efficiency
- LinkedIn Ads for role and account based targeting
- Retargeting across search and social platforms
Channel selection is influenced by account based marketing requirements and sales assisted acquisition models.
Outcomes SaaS companies typically see
Teams working with SysteMarketing report:
- Higher demo and trial conversion rates
- Lower cost per qualified opportunity
- Better alignment between PPC and revenue goals
- Improved performance across long evaluation cycles
- Clear insight into which campaigns influence ARR
- Scalable acquisition systems that grow with the product
PPC performance is measured alongside SaaS lead generation and opportunity creation.
Why choose SysteMarketing as your SaaS PPC agency
SaaS specific expertise
We understand subscription models, activation milestones and buyer journeys.
Pipeline and ARR focus
Optimization based on revenue impact, not surface metrics.
Integration with demand generation
PPC works alongside content, nurturing and CRM automation. PPC supports content driven education and demand generation campaigns throughout the evaluation phase.
Senior led execution
Campaigns planned and optimized by experienced specialists.
5.0 ⭐⭐⭐⭐⭐
"Their expertise in B2B digital marketing was outstanding."
Founder & CEO, IT Recruitment Company
5.0 ⭐⭐⭐⭐⭐
"Alex was amazing. He really helped us to go through the process of branding and marketing. Highly recommended."
Founder & CEO, AI Startup
5.0 ⭐⭐⭐⭐⭐
"I really like their approach."
CEO, Optimate
See how SaaS PPC contributes to revenue outcomes in our B2B tech case studies.
Start scaling SaaS acquisition
If your SaaS company wants PPC campaigns that drive qualified growth and predictable acquisition, we can help.
Oleksandr, Founder of SysteMarketing
You can also review our full paid media services or explore pricing options.