PPC for B2B
SysteMarketing delivers B2B PPC services designed to generate qualified opportunities for companies with long sales cycles and complex buying processes. We build and manage PPC campaigns that focus on intent, relevance and measurable contribution to pipeline, not just clicks or traffic volume. These programs operate as part of a broader PPC strategy and paid media system aligned with demand generation goals.
Manufacturing • Field Service • Warehousing • Logistics • Energy • Automotive • Asset Intensive Operations
Our programs help B2B tech and SaaS companies capture in market demand and support demand generation across long sales cycles.
Why PPC for B2B requires specialization
B2B PPC is different from consumer or ecommerce advertising.
Buyers research extensively, involve multiple stakeholders and move slowly through evaluation.
A strong B2B PPC program helps you:
- Capture high intent searches from decision makers
- Control message accuracy for technical products
- Support long evaluation cycles with retargeting
- Improve lead to opportunity conversion
- Reduce wasted spend on low quality traffic
- Connect ad spend to real pipeline outcomes
PPC works best when it is aligned with demand generation strategy and CRM workflows.
Who we support
Our B2B PPC services are built for companies that:
- Sell complex B2B products or services
- Target mid market or enterprise buyers
- Operate in competitive keyword environments
- Need qualified opportunities rather than lead volume
- Require precise targeting by industry and role
- Want clear visibility into performance and ROI
This includes B2B tech, SaaS and industrial organizations running SaaS PPC or PPC for tech companies.
What our B2B PPC services include
Each PPC program is structured around your funnel and buyer intent.
Keyword and intent research
Mapping keywords to awareness, consideration and demand capture stages.
Campaign and account structure
Clean, scalable structures that support testing and optimization.
Ad copy and messaging
Clear value propositions aligned with technical and operational pains.
Landing page alignment
Ensuring message consistency and strong conversion paths.
Retargeting and audience layering
Supporting long sales cycles across search and social.
Conversion tracking and analytics
Tracking meaningful actions tied to opportunity creation.
Ongoing optimization
Continuous testing, refinement and budget allocation.
These services are delivered within our full B2B PPC management framework.
Channels we use
Our B2B PPC programs typically include:
- Google Ads for high intent demand capture
- Microsoft Ads for incremental volume and cost efficiency
- LinkedIn Ads to support account based and role targeting
- Retargeting across platforms to reinforce messaging
Channel selection is often guided by account based marketing requirements.
Outcomes companies typically see
B2B teams working with SysteMarketing experience:
- Higher quality leads and opportunities
- Lower cost per opportunity
- Better alignment between PPC and sales outcomes
- Improved performance across long evaluation cycles
- Clear insight into which keywords and campaigns drive revenue
- More predictable contribution to pipeline
Many teams pair PPC with structured B2B lead generation to improve opportunity flow.
Why choose SysteMarketing for B2B PPC
B2B focused expertise
We understand complex buyers, technical messaging and enterprise funnels.
Pipeline driven approach
Optimization decisions based on opportunity quality, not surface metrics.
Integration with demand generation
PPC supports awareness, nurturing and demand capture. This integration ensures PPC supports both demand generation campaigns and opportunity creation.
Senior led execution
Campaigns managed and optimized by experienced specialists.
5.0 ⭐⭐⭐⭐⭐
"Their expertise in B2B digital marketing was outstanding."
Founder & CEO, IT Recruitment Company
5.0 ⭐⭐⭐⭐⭐
"Alex was amazing. He really helped us to go through the process of branding and marketing. Highly recommended."
Founder & CEO, AI Startup
5.0 ⭐⭐⭐⭐⭐
"I really like their approach."
CEO, Optimate
See how PPC supports real pipeline outcomes in our B2B tech case studies.
Start improving B2B PPC performance
If you want PPC campaigns that generate qualified opportunities and support predictable pipeline growth, we can help.
Oleksandr, Founder of SysteMarketing
You can also explore our broader paid media services or review pricing options.